When you first sign up for Beacon, you’ll be prompted to select your Country of Preference. That helps Beacon show you the right country-based services, financial services, and relevant updates for that location.
If later you want to change it, no worries:
Go to Profile → Country of Preference → Select your new country
To view services in other countries, go to the Home Screen (on any country screen), tap Global Services, and pick a country to see what Beacon offers there.